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More than three quarters of a billion men and women – almost 825 million as of this writing – have viewed the #1 YouTube online video “Gangnam Type” considering that its release on July 15, 2012. That means that much more than a third of all people on the planet who are on the Internet have laid eyes on that one particular video. Chat about potent, reduced-value branding! Wouldn’t you really like to reach that sort of awareness and engagement with your personal brand concept?

If you happen to be one of the few folks who have not yet viewed this video clip, it really is a music by a Korean rap star called PSY who experienced, up to now, only been effectively-acknowledged in his native region. This one, 4-minute video has released PSY into worldwide super-stardom in a matter of weeks. So, what can we understand from “branding Gangnam Style?”

Be catchy. The Gangnam Design track is clearly what they phone an “ear worm.” It’s the type of song that gets into your head and stays there. So, when working on your personal model messages, consider effective, unforgettable tag strains – phrases that are strategic but catchy, that symbolize what you want your brand name to stand for, and that will stick in the minds of your buyers.

Be “eye entertainment.” The Gangnam Fashion online video is very visible and involves a range of distinctive scenes in colorful environments. It really is interest-grabbing. Since our eyes are dependable for 70% of our human experience, visuals in branding are fundamental. Blend unforgettable, ownable visuals with your catchy strategic taglines, and your model will have sticking energy.

Be sudden. A single thing you have to say about the Gangnam Fashion online video is that it really is not what you expect. PSY is barely your typical handsome, hunky rock star. He is strange, unique, and various. He’s amusing and quirky. All of these components make his video clip even far more unforgettable due to the fact it really is not at all what we foresee. What can your manufacturer do that is sudden?

Make an emotional connection. Observing the Gangnam Style movie is an emotional encounter. It reaches past your eyes and ears and engages you at a deeper level. All that, and the track is sung… in Korean?! I estimate about 95% of all the people watching the online video have no idea what is currently being explained! It just goes to demonstrate that the phrases you use in your marketing and advertising messages are crucial, but you construct a powerful brand by making an emotional link with your concentrate on consumers. How well do your current marketing supplies connect emotionally with your present and prospective buyers?

Encourage motion. The Gangnam Type online video can make you want to get out of your seat and move. Certainly, when PSY recently done the tune at the annual American Songs Awards, the total viewers rose to their feet inside of seconds and commenced dancing. How can you encourage your buyers into motion by means of your possess advertising and marketing components?

Repeat, repeat, repeat. The melody and rhythm of the Gangnam Design song are extremely repetitive. To incorporate to that, PSY has developed his very own dance type – the “horse-using” step – that is also recurring throughout the movie (and which has been parodied across the globe). Repetition and regularity are crucial to remembering a model message and to aiding solidify with buyers what you want your brand to stand for. How repetitive and consistent is your personal brand communications?

Leverage term of mouth. I discovered out about PSY’s Gangnam Type video from a Kiwi colleague who lives in Australia. Think about how 강남오피 listened to of it – via a friend, family members member, or function mate? That is powerful term of mouth! Just how effective has this form of advertising been for Gangnam Fashion? For point of view, the previous #one video on YouTube was Justin Bieber’s “Child” online video that reached 804 million hits in 34 months. Gangnam Design arrived at 822MM in 132 days! (Can we say “Bye Bye ‘Baby’?”) I don’t know how considerably cash PSY invested on the video clip, but his return on investment decision have to be huge. It just goes to demonstrate that phrase of mouth is nevertheless the cheapest-cost, most successful advertising that exists. It truly is primarily ‘free media.’ How can you make your manufacturer message one thing that clients want to share with other folks?

Never neglect name recognition. One particular issue with the Gangnam Design online video is that most men and women observing the movie remember the name of the music but not the title of the artist. In simple fact, I admit I experienced to do some investigation myself to figure out who the singer was. Efficient branding calls for a very good, strong link to the model name. No subject how excellent your communications are, if likely buyers are unable to bear in mind your manufacturer identify, you are not shelling out your cash wisely.

Keep away from the “a single-hit ponder” syndrome. Another potential issue PSY might have in the foreseeable future is repeating this phenomenal success. Will he be a flash in the pan, a one particular-hit wonder? How does he come up with a second video clip that’s just as unforgettable? That stays to be observed, but it really is a great problem to be faced with – the type of obstacle that we would all like to have as model-builders.

All of this points to very good news: You don’t have to spend a fortune to construct a potent manufacturer. So, get to the drawing board and feel about how you can create your personal product, provider, firm, or personalized brand name using “Gangnam Design” approaches.

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